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Builders Weekly | 3/10/23
The best AI summarization tool, a framework for winning landing pages, and how to grow on Twitter.
👋 Hey, I’m Ben! I write weekly about how to grow products and companies. I go deep on growth strategies, how to build products users love, and what actionable lessons can be learned from what best-in-class companies are doing and industry experts are saying.
Happy Friday, gang!
Welcome to the fifth installment of Builders Weekly. I’ve got a couple things I think that you’ll love this week:
What I’ve got for you this week…
An AI tool that summarizes anything on any website
A simple framework for creating winning landing pages
How to leverage giveaways to grow on Twitter
Let’s get into it.
🤖 Never waste time reading a text-heavy website again
BLUF can summarize the entirety of a web page and give you the Bottom Line Up Front (BLUF, get it?). It can also translate complicated statements into regular-person speak, and even lets you ask questions about what is on a web page to get your answers lightning fast.
I’ve been incorporating it into my daily routine and it’s been a game changer!
👋 A simple framework for creating winning landing pages
Every person that visits your website will see your landing page; it’s important that you make the most of it. Sam Thompson, a creative entrepreneur, tweeted out a great framework earlier this week that outlines a simple structure you can copy to make the best possible first impression. I also highly recommend following Sam on twitter - his content is excellent.
🚀 How to structure a giveaway to grow on Twitter
I’ve said it before and I’ll say it again - distribution wins. One of the more popular ways to develop personal distribution is to build an audience on platforms like Twitter. That’s easier said than done, though. Andrea Michalek, a product leader and coach, shared an excellent thread outlining how to use a product giveaway to fuel your Twitter growth, with highly tactical step-by-step instructions on how to do so. Andrea’s thread is a must-read if you want to grow your following.
That’s all I’ve got for you this week! As always if you have any questions, comments, or suggestions for something I should feature, you can reach out to me on twitter @benlkatz!
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