Builders Weekly | 3/10/23

The best AI summarization tool, a framework for winning landing pages, and how to grow on Twitter.

👋 Hey, I’m Ben! I write weekly about how to grow products and companies. I go deep on growth strategies, how to build products users love, and what actionable lessons can be learned from what best-in-class companies are doing and industry experts are saying.

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Happy Friday, gang!

Welcome to the fifth installment of Builders Weekly. I’ve got a couple things I think that you’ll love this week:

What I’ve got for you this week…

• An AI tool that summarizes anything on any website

• A simple framework for creating winning landing pages

• How to leverage giveaways to grow on Twitter

Let’s get into it.

🤖 Never waste time reading a text-heavy website again

Nobody likes scrolling through pages of text when looking for answers on a website. My good friend Viviano Cantu launched BLUF this past week to solve this exact problem.

BLUF can summarize the entirety of a web page and give you the Bottom Line Up Front (BLUF, get it?). It can also translate complicated statements into regular-person speak, and even lets you ask questions about what is on a web page to get your answers lightning fast.

I’ve been incorporating it into my daily routine and it’s been a game changer!

👋 A simple framework for creating winning landing pages

Every person that visits your website will see your landing page; it’s important that you make the most of it. Sam Thompson, a creative entrepreneur, tweeted out a great framework earlier this week that outlines a simple structure you can copy to make the best possible first impression. I also highly recommend following Sam on twitter - his content is excellent.

Samuel Thompson @ImSamThompson

Rough 10 step outline for SaaS & service landing pages. 1. Hero header (bold claim) 2. Video Walkthrough 3. List of past customers 4. Benefits (what customers get) 5. Process (how it works) 6. Testimonials 7. Pricing 8. FAQs 9. Call to Action (closing argument) 10. Footer

🚀 How to structure a giveaway to grow on Twitter

I’ve said it before and I’ll say it again - distribution wins. One of the more popular ways to develop personal distribution is to build an audience on platforms like Twitter. That’s easier said than done, though. Andrea Michalek, a product leader and coach, shared an excellent thread outlining how to use a product giveaway to fuel your Twitter growth, with highly tactical step-by-step instructions on how to do so. Andrea’s thread is a must-read if you want to grow your following.

Andrea Michalek 🎯 Product Coach @ThatAndreaM

So, you are building a digital product, and want to do a giveaway, but you are not sure how to do it? Here is a masterclass on how to make it happen:

That’s all I’ve got for you this week! As always if you have any questions, comments, or suggestions for something I should feature, you can reach out to me on twitter @benlkatz!

-Ben

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