Builders Weekly | 3/24/23

Hiring 10xers, launching on reddit, and asymmetric opportunities.

👋 Hey, I’m Ben! I write weekly about how to grow products and companies. I go deep on growth strategies, how to build products users love, and what actionable lessons can be learned from what best-in-class companies are doing and industry experts are saying.

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TGIF!

Another week in the books and another Builders Weekly in your inbox. Let’s finish strong and then hack away on the weekend!

What I’ve got for you this week…

1. How to identify and hire 10xers

2. How to successfully launch your product on Reddit

3. A few thoughts on asymmetric opportunities

Let’s get it!

🔥 How to identify and hire 10xers

I listen to the My First Million podcast almost every week. It’s the kind of podcast that I can’t listen to before bed because it really just gets my mind racing. This episode between Sam Parr & Nick Huber was particularly interesting because they broke out of their normal business idea pitching mold and instead discussed how to identify 10xers and convince them to join your company. If you’re building a company, finding the right people to join you is a key component. There’s a lot of actionable advice in this episode that can/will help you get that component right.

🧵 How to successfully launch your product on Reddit

I’ve talked about Viviano Cantu and his product BLUF on here before, but Viviano recently wrote an article outlining his experience launching on Reddit that is packed full of useful insights for anyone going through the product launch process. He nicely packages up insights from his approach that helped him get over 82k impressions while launching. Trust me, it’s worth the read! 

📈A few thoughts on asymmetric opportunities

3. Asymmetric opportunities

I read a Linkedin post this past week that talked about asymmetric opportunities. Even though the post wasn’t great, it did get me thinking. An asymmetric opportunity is a situation where the potential gains far outweigh the potential losses.

One of the main reasons I started this newsletter was because I view it as an asymmetric opportunity. It takes me an hour or two each week to write this newsletter so the cost is relatively low. The upsides are high though; I’ve already met some fantastic people because of it, I’m building up distribution for when I launch my own product(s), and I’m learning a lot in the process. I appreciate you all being a part of my journey and I encourage you to put yourself out there and start on yours as well. What is the asymmetric opportunity you’re chasing?

That’s all I’ve got for you this week, but I’ll see you soon. As always if you have any questions, comments, or suggestions for something I should feature, you can reach out to me on twitter @benlkatz!

-Ben

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