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This is such an interesting story about making the right pivot at the right time when backed into a corner by the market. I think its also an interesting full circle moment that Garmin's entry into wearables was so successful that, for Apple to try and gain the trust of high performance athletes, it had to launch the Apple Watch Ultra with a "pro" feature set to compete in the same space.

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Totally agree. Their pivot was so successful in carving out their own niche that the 100lb gorilla in the room took notice and now Garmin & Apple are going head to head once more.

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