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The 30 Laws of UX
Builders Weekly | 4/14/2023
👋 Hey, I’m Ben! I write weekly about how to grow products and companies. I go deep on growth strategies, how to build products users love, and what actionable lessons can be learned from what best-in-class companies are doing and industry experts are saying.
Happy Friday everyone!
The weather is nice and the vibes are good. I hope you all have had a great week!
What I’ve got for you this week:
30 Laws of UX
Verticalized paid membership communities are all the rage right now
What’s a good trial conversion rate for in-app subscriptions?
Let’s get into it!
🎨 30 Laws of UX
When you interact with an app that has incredible UX you take notice. The opposite is also true; when you interact with an app that has terrible UX you take notice as well, but for the wrong reasons. UX can make all the difference and Bikash Joshi has written 30 excellent snippets on various laws of UX. Check out his work here and you might learn something that helps make your user’s experience a little bit better.
🧪 What is a good trial conversion rate for in-app subscriptions?
Letting users dip their toe in and get a feel for your app experience is a great way to open up the top of your funnel. The question becomes how do you convert those trial users to full paying subscribers? Carl Velotti highlighted a great article this past week outlining how to think about trial conversion rates and what you can do to improve yours.
🤝 Verticalized paid membership communities are all the rage right now
I don’t know about you but I’ve been seeing a lot about paid membership communities recently (Sam Parr starting one really got my attention). Meagan Loyst wrote about them in her newsletter this past week and after seeing some of the numbers that she quoted it really got me thinking. For example, in relation to Sam Parr’s community, “They got 3,000+ applications in 24 hours to join, which has an $8,500 yearly membership fee.” That is some serious money! Meagan goes deep on the concept, the space, and the opportunities in her latest newsletter article so go check it out.
That’s all I’ve got for you this week! For those of you who, like me, get to celebrate Boston’s “Marathon Monday” and get a long weekend this weekend, enjoy it! For the rest of you, enjoy your weekends all the same. Cheers!
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