The Ultimate Question Database for Product Discovery Calls

Builders Weekly | 4/7/2023

👋 Hey, I’m Ben! I write weekly about how to grow products and companies. I go deep on growth strategies, how to build products users love, and what actionable lessons can be learned from what best-in-class companies are doing and industry experts are saying.

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Happy almost weekend, everyone!

You know the drill - another Friday, another few things I want to share with you all that will help you build great products and businesses.

What I’ve got for you this week:

• The ultimate questions database for product discovery calls

• A cool tool that increases your reach but not your work

• The insider scoop on the Twitter algorithm

Let’s dive in!

🔎The Ultimate Questions Database for Product Discovery Calls

If you’re building a product and aren’t talking to users and customers, you’re doing it wrong. Maze Design put together a fantastic database of product discovery questions that can help you make the most of customer interviews.

📢 A cool tool that increases your reach but not your work

Repurposing content for multiple platforms is a great way to reach more people. Writing a newsletter or blog? Break down each post into Twitter threads. Doing a podcast with video? Post the audio on Spotify / Apple Music / etc. and the video on YouTube. You can then take clips from that video and post them on Instagram Reels, Twitter, TikTok, and more. I came across Vidyo.ai this past week and it seems to be a great way to help expedite the process of turning longer videos into bite-sized clips that can be used across platforms.

🐦The Inside Scoop on the Twitter Algorithm

If you were on Twitter at all this week, chances are you saw screenshots of the Twitter code floating around, with commentary on what is ranked higher or lower, etc. I went through a handful of these threads and found this one particularly useful. Growing a Twitter audience is a little easier when you know how the algorithm works 😉.

https://twitter.com/nft_god/status/1641914923826462721?s=46&t=n3rnDvu9qfd3yhEDqs0zMg

Unfortunately the above tweet won’t embed this week… Elon is doing more Elon stuff.

That’s all I’ve got for now, but I’ll see you soon!

-Ben

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